After graduating with a degree in Art back in the 1980′s, Jeff sought out a career that would take best advantage of his creative talents while developing a marketable skill and steady income. As luck would have it, Jeff was hired as a part-time worker by George Dunn, a renowned locally based hand-painted sign artist and professional. Moving from part-time to full-time employment, Jeff essentially apprenticed at the hand of a master painter for almost three years.

In the mid to late 1980′s, it became clear to Jeff that computers were poised to revolutionize the sign making business so he and a partner set out on their own by starting a business in his parent’s basement and Sundance signs was born. Within two years they had moved out of the basement into their first shop as their business began to grow. Within five years the thriving sign business could no longer be contained in the small shop, hence the final move to the current Greenlawn location at 41 Broadway, Greenlawn New York – in the Town of Huntington. While the partners eventually went their separate ways, Sundance moved forward under Jeff’s direction. All the while Jeff's son Erik, from toddler to teen, spent countless hours playing, observing and eventually apprenticing at his father’s knee until today where they work side-by-side.